Learn how to use machine learning to match your promotions with the right consumers with our free whitepaper.
Organizations invest millions of dollars building large information technology projects to manage customer promotions. However, these traditional technologies force retailers to target customers with broad strokes based on demographic information like age, gender, and purchase history.
This paper examines how retail organizations can leverage their IT infrastructure to develop a machine learning-based promotion management solution that matches the right promotion with the right customer to build customer loyalty and increase profit.
Download our free whitepaper and learn why it’s time for your company to develop a machine learning promotion management solution.